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The Wet n Wild PrimeFocus Serum Primer preps, hydrates, and brightens with 5% niacinamide and 8% glycerin. Its lightweight, serum-like texture ensures a radiant, long-lasting makeup base for up to 16 hours.
Achieve radiant, healthy-looking skin from the very first step of your makeup routine with the Wet n Wild PrimeFocus Serum Primer. This innovative hybrid combines skincare benefits with makeup hold, creating the perfect luminous base for all skin types. Infused with 5% niacinamide to help unify skin tone and boost radiance, and 8% glycerin for deep hydration, it locks in moisture and smooths skin texture. Its lightweight, serum-like consistency absorbs quickly without stickiness, leaving a silky finish that helps makeup last flawlessly for up to 16 hours. Designed to enhance your natural glow while extending the wear of your foundation, this cruelty-free primer is the ideal companion for a fresh, luminous complexion all day long.
The Wet n Wild Breakup Proof Liquid Eyeliner in Ultra Black delivers bold, precise lines with its ultra-flat angled brush. Waterproof, smudge-proof, and lasting up to 16 hours, it’s perfect for wings or fine details.
A versatile concealer palette with four shades to brighten, neutralize, highlight, and cover imperfections. Perfect for customizing your coverage and correcting skin tone.
Wet n Wild Photofocus Foundation in Classic Beige offers medium tan, neutral undertones for a smooth, flawless finish. Lightweight and cruelty-free, it provides lasting, photo-ready coverage suitable for all skin types.
Wet n Wild Photo Focus Foundation in Desert Beige offers a medium-dark, warm-toned coverage with a smooth, natural finish. Designed to provide flawless skin appearance, this cruelty-free foundation blends effortlessly for all-day wear.
Long-lasting face foundation with light diffusing pigments. Conceals imperfections for flawless results without the need for Instagram filters.
Long-lasting face foundation with light-diffusing pigments that conceal imperfections for a flawless finish. Shade: Desert Beige - Medium Dark Warm.
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